Web Site Copywriting Not Working? Add Beef to Your Benefits

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Flavors - Web Site Copywriting Not Working? Add Beef to Your Benefits

Good morning. Yesterday, I found out about Flavors - Web Site Copywriting Not Working? Add Beef to Your Benefits. Which could be very helpful in my experience and also you. Web Site Copywriting Not Working? Add Beef to Your Benefits

Recently, while sorting straight through my e-mail messages, I found this request from an e-zine subscriber:

What I said. It shouldn't be the final outcome that the real about Flavors. You check out this article for information about a person wish to know is Flavors. Flavors

I've recited the copywriting mantra - features and benefits, features and benefits - over and over again. My sales letters almost scream benefits. But I am not getting results. What's going on?

When you start to write copy -- the words that motivate visitors to buy -- you probably learned the variation between features and benefits. For example, your unique 3-step time supervision schedule is a feature; "gaining an extra 2 hours a day" is a benefit.

But when sales letters deliver results, they do not just promise benefits. They showcase Beefy Benefits.

Beefy Benefits are big, juicy and filled with flavor. They make the reader's mouth water. They create vivid images and awaken the reader's senses. And they don't just make airy promises: they're accompanied by a hint of features so you know they're for real.

Bland, watery benefits make the reader's eyes glaze over. You might as well ask guests to a steak dinner, skip the main policy and serve up limp overcooked broccoli.

Here's an example from a sales letter I just received, attractive me to purchase an facts product I'll call "The marvelous Woman Program" or Pwp. (Details of the real product are disguised.)

I theorize the Pwp product is a good one. But many readers will never get a chance to find out.

The product supposedly is about helping women contemplate their inner strengths and come to be more independent. So we're promised benefits like these:

* View Overwhelm as a Blessing, Not a Curse
* create Your Own Inner Circle of Strength:
* Win With the Three Ss of Stamina, impel and Success
* recognize that the Best Way to Join a Winning Team is to create One
* Take charge of Your Choices

Did you start yawning halfway down? I sure did. Let's turn these watery ho-hums into Beefy Benefits:

* 'Discover why women's brains are hard-wired for time supervision (so you gain hours every day from a special kind of multi-tasking)

* 'Create your own army of advocates who fight for your success (so you reach your goals faster and more effortlessly than you ever believed possible).'

* 'Learn 1 straightforward step to start construction your reliance today (so you start saying 'yes' to life-changing opportunities).'

Needless to say, I'm not presenting these bullets as ended copy. When you are a client, your copywriter should spend a lot of time digging into target market, position and a host of other topics.

But aren't these new benefits more...well, beefy?

Once you understand these principles, you can start attracting nibbles to your own offers. You can make sure your copywriter doesn't turn out limp substitutes like the "before" bullets we just reviewed.

Of course, in all fairness, I have to add: copywriters work with what you give them. So you need to start construction Beefy Benefits into your product well before you write The End. Think of adding beef to every lesson title, every how-to practice and every section.

Then, if you're chosen your market, you should see an increase in income while you have more time to relax and enjoy ability time with your family.

And that's the ultimate advantage of stocking your website with Beefy Benefits.

I hope you get new knowledge about Flavors. Where you can put to easy use in your day-to-day life. And most of all, your reaction is passed about Flavors.