Strategic Planning for a service firm - Case Study

Strategic Planning for a service firm - Case Study

Frito Lay - Strategic Planning for a service firm - Case Study

Hi friends. Now, I learned all about Frito Lay - Strategic Planning for a service firm - Case Study. Which is very helpful in my opinion and also you.

After 27-years in the aid company and some 17-hours per day while that time, well, I got pretty good at knowing my markets and got a world-class education from the school of hard knocks in strategic planning. I would like to introduce a case study of some strategic planning and strategic thinking that went into tapping into a lucrative market of fleet oil changing services on-site at the customer's location.

What I said. It shouldn't be in conclusion that the real about Frito Lay. You read this article for information on anyone need to know is Frito Lay.

Frito Lay

The surmise that I bring this up is that even now in seclusion folks ask me about that industry sector we competed in, literally one of many. I am the founder of The Car Wash Guys at carwashguys.com and thus, Mba students and entrepreneurs alike tend to pick my brain a little. One Mba student states:


I was leaning towards fleet vehicles only as well as I have contacted Ups and Fed-Ex to request if they would have any interest in such a service.


Indeed, I told him that: Those are two highly good associates to work with. Ups ordinarily has made the prophylactic vehicle maintenance a Union Job. Fed Ex can be slow to pay, especially when trimming costs due to increased diesel and jet fuel costs. So, if you low-bid the Fed Ex account, perceive that you may come to be Bank of movable Oil Changing for a good 120 days until you start getting your checks.

He told me that he understood fully the cash flow issues, which come with the territory whenever dealing with large corporate clientele. He then asked the following very wise questions:


How would you recommend approaching a company of this magnitude with this proposal? How would you dispose a formal company meeting? Would I need unblemished with a financial diagnosis showing them the possible benefits cost and convenience wise? Do you know their current maintenance process? Are the vehicles done at the dealership? Do they do them on site themselves?

You will find that a Fed Ex middle point boss knows his or her direct costs good than you ever could, he or she also knows how to hide costs in other accounts to stay on allocation for upward mobility in the company. It's best to have a sharp pencil and put forth your best price, or tell them that you certify to beat any price they are paying from any outside seller by 10%, all they have to do is show you the competitors invoice. Once you get one list at one Fed Ex Terminal, use those as referrals. Fed Ex has a very intense seller record system, with reviews and execution information.

They are involved with oil brands, grades, and liability insurance. A local Fed Ex boss can get you set up as an stylish seller if he or she feels your price is within the ball park, also your guarnatee agent will need the seller application approval form copy because Fed Ex will expect to be additionally insured for one million on liability insurance, it might be 3- million now due to lawsuits, or 5-million at airport locations.

Many of the Fed Ex locations have mechanics onsite for prophylactic maintenance but not all. The smaller the office the good your chances are of getting in to get the account. Smaller office may very well have things done at the local dealership.

Next, I would not stop with Fed Ex, it is a great list to get, do not get me wrong, but never put all your eggs in one basket, plus you will need other accounts anyway to keep your movable oil convert trucks busy. I would take a look at Frito Lays, Bread Companies, Armored Car Services, Limo Companies, Post Office, Police Departments, transportation Dept.'s, etc. And also rental car agencies. Strategic thinking requires that you look at all options and in a non-linear way as well. Leave no stone unturned if you want to turn a profit!

I hope you have new knowledge about Frito Lay. Where you may put to use within your evryday life. And most significantly, your reaction is passed. Read more.. Strategic Planning for a service firm - Case Study.

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